Allergy UK is the leading national charity providing support, advice and information for those living with an allergic disease. Formed in 1991 by a group of leading UK allergists, the charity believes that those living with an allergic disease have the right to good-quality support, education and advice about their condition. The charity works closely with the government, professional bodies, healthcare professionals and corporates to help improve the lives of the estimated 21 million people in the UK living with an allergic disease.
Within this daunting statistic, are those suffering from skin conditions such as eczema/atopic dermatitis, which affects 15-20% of school-aged children and 2-10% of adults at some stage in their life. Despite it being so common, eczema is often seen as ‘just a skin condition’, but for those living with eczema, it can impact all aspects of daily life. It can affect quality of sleep, school, work and personal relationships. For some people, a lack of self-esteem and confidence may be a problem, especially where eczema is visible on the face, neck and hands.
Individual trigger factors vary from person to person, but common causes are associated with heat or changes in temperature, and irritants found in detergents, soaps, cosmetics and perfumed products. This is why Allergy UK introduced its ‘Seal of Approval’ to highlight products that can make life more comfortable for those living with an allergy.
There are around 218 products which have achieved the Allergy UK Seal of Approval, from bedding to appliances. Surcare is proud to be one of a handful of laundry products which have been awarded the Allergy UK Seal of Approval across our entire cleaning range. This accolade was so important to us, that during our rebrand we made sure the Allergy UK Seal of Approval logo was enlarged and prominent on packaging – so, it was easily identifiable for shoppers.
Surcare has always felt passionate about improving the lives of those with skin sensitivities, and we are committed to continue supporting Allergy UK, through promotions and fundraising to help champion such an important and relevant cause.
Visit allergyuk.org for more information, support and product recommendations. With a dedicated helpline service, there is always someone to talk to for help and support. Plus, free factsheets provide information that is often badly needed to explain the symptoms and triggers that people with an allergy are dealing with every day.